Principles of marketing /
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| 其他作者: | , , |
|---|---|
| 格式: | 图书 |
| 出版: |
Harlow, England ; New York :
Prentice Hall,
1996.
|
| 版: | 3rd European ed. |
| 主题: | |
| 标签: |
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| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 020 | |a 9780131659032 |c TZS 35,000/= | ||
| 040 | |a MUL |b eng. |e AACR | ||
| 082 | 0 | 4 | |a 658.8 PRI |
| 245 | 0 | 0 | |a Principles of marketing / |c Philip Kotler, Gary Armstrong, John Saunders and Veronica Wong |
| 250 | |a 3rd European ed. | ||
| 260 | |a Harlow, England ; |a New York : |b Prentice Hall, |c 1996. | ||
| 300 | |a xx, 956 p. : |b col. ill. ; |c 28 cm. | ||
| 500 | |a "The European edition ... offers significant changes"--Pref. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 546 | |a eng | ||
| 650 | 0 | |a Marketing | |
| 700 | |a Armstrong, Gary | ||
| 700 | |a Saunders, John | ||
| 700 | |a Wong, Veronica | ||
| 942 | |c BK | ||
| 999 | |c 10306 |d 10306 | ||