Principles of marketing /
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| Other Authors: | , , |
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| Format: | Book |
| Published: |
Harlow, England ; New York :
Prentice Hall,
1996.
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| Edition: | 3rd European ed. |
| Subjects: | |
| Tags: |
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| Item Description: | "The European edition ... offers significant changes"--Pref. |
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| Physical Description: | xx, 956 p. : col. ill. ; 28 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780131659032 |