Cita APA (7a ed.)

Armstrong, G., Saunders, J., & Wong, V. (1996). Principles of marketing (3rd European ed.). Prentice Hall.

Cita Chicago Style (17a ed.)

Armstrong, Gary, John Saunders, y Veronica Wong. Principles of Marketing. 3rd European ed. Harlow, England ; New York: Prentice Hall, 1996.

Cita MLA (9a ed.)

Armstrong, Gary, et al. Principles of Marketing. 3rd European ed. Prentice Hall, 1996.