APA (7th ed.) Citation

Armstrong, G., Saunders, J., & Wong, V. (1996). Principles of marketing (3rd European ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Armstrong, Gary, John Saunders, and Veronica Wong. Principles of Marketing. 3rd European ed. Harlow, England ; New York: Prentice Hall, 1996.

MLA (9th ed.) Citation

Armstrong, Gary, et al. Principles of Marketing. 3rd European ed. Prentice Hall, 1996.