Marketing plans : how to prepare them, how to use them /
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| Main Author: | |
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| Format: | Book |
| Published: |
Oxford :
Butterworth Heinemann,
1999.
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| Edition: | 4th ed. |
| Subjects: | |
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| Item Description: | Includes index. |
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| Physical Description: | xv, 578 p. ; 24 cm. |
| ISBN: | 07506441169 |