Citazione Stile APA (7a Edizione)

McDonald, M. (1999). Marketing plans: How to prepare them, how to use them (4th ed.). Butterworth Heinemann.

Citazione stile Chigago Style (17a edizione)

McDonald, Malcolm. Marketing Plans: How to Prepare Them, How to Use Them. 4th ed. Oxford: Butterworth Heinemann, 1999.

Citatione MLA (9a ed.)

McDonald, Malcolm. Marketing Plans: How to Prepare Them, How to Use Them. 4th ed. Butterworth Heinemann, 1999.