Style de citation APA (7e éd.)

McDonald, M. (1999). Marketing plans: How to prepare them, how to use them (4th ed.). Butterworth Heinemann.

Style de citation Chicago (17e éd.)

McDonald, Malcolm. Marketing Plans: How to Prepare Them, How to Use Them. 4th ed. Oxford: Butterworth Heinemann, 1999.

Style de citation MLA (9e éd.)

McDonald, Malcolm. Marketing Plans: How to Prepare Them, How to Use Them. 4th ed. Butterworth Heinemann, 1999.