Cita APA (7a ed.)

McDonald, M. (1999). Marketing plans: How to prepare them, how to use them (4th ed.). Butterworth Heinemann.

Cita Chicago Style (17a ed.)

McDonald, Malcolm. Marketing Plans: How to Prepare Them, How to Use Them. 4th ed. Oxford: Butterworth Heinemann, 1999.

Cita MLA (9a ed.)

McDonald, Malcolm. Marketing Plans: How to Prepare Them, How to Use Them. 4th ed. Butterworth Heinemann, 1999.