Marketing research : an applied orientation
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| Main Author: | |
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| Format: | Book |
| Published: |
Upper Saddle River, NJ:
Pearson/Prentice Hall,
©2007
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| Edition: | 5th ed. |
| Subjects: | |
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| Physical Description: | 811 pages, 67 unnumbered p.: ill. ; 29 cm |
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| Bibliography: | Includes index |
| ISBN: | 9788120330443 |