Malhotra, N. K. (2007). Marketing research: An applied orientation (5th ed.). Pearson/Prentice Hall.
Style de citation Chicago (17e éd.)Malhotra, Naresh K. Marketing Research: An Applied Orientation. 5th ed. Upper Saddle River, NJ: Pearson/Prentice Hall, 2007.
Style de citation MLA (9e éd.)Malhotra, Naresh K. Marketing Research: An Applied Orientation. 5th ed. Pearson/Prentice Hall, 2007.
Attention : ces citations peuvent ne pas être correctes à 100%.