Cita APA (7a ed.)

Brassington, F., & Pettitt, S. (2005). Essentials of marketing. Prentice Hall..

Cita Chicago Style (17a ed.)

Brassington, Frances, y Stephen Pettitt. Essentials of Marketing. Harlow: Prentice Hall., 2005.

Cita MLA (9a ed.)

Brassington, Frances, y Stephen Pettitt. Essentials of Marketing. Prentice Hall., 2005.