Fundamentals of modern marketing /
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| 主要作者: | |
|---|---|
| 其他作者: | , |
| 格式: | 图书 |
| 出版: |
Englewood Cliffs, N.J. :
Prentice-Hall,
c1985.
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| 版: | 4th ed. |
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| LEADER | 00000pam a2200000 a 4500 | ||
|---|---|---|---|
| 020 | |a 0133414396 | ||
| 040 | |a MUL |b eng |e AACR | ||
| 082 | 0 | 0 | |a 658.8 CUN |
| 100 | 1 | |a Cundiff, Edward W. | |
| 245 | 1 | 0 | |a Fundamentals of modern marketing / |c Edward W. Cundiff, Richard R. Still and Norman A.P. Govoni. |
| 250 | |a 4th ed. | ||
| 260 | |a Englewood Cliffs, N.J. : |b Prentice-Hall, |c c1985. | ||
| 300 | |a xi, 482 p. : |b ill. ; |c 25 cm. | ||
| 504 | |a Includes bibliographical references and indexes. | ||
| 546 | |a eng | ||
| 650 | 0 | |a Marketing. | |
| 700 | 1 | |a Still, Richard Ralph, |d 1921- | |
| 700 | 1 | |a Govoni, Norman A. P. | |
| 942 | |c BK | ||
| 999 | |c 10259 |d 10259 | ||