Cundiff, E. W., Still, R. R., & Govoni, N. A. P. (1985). Fundamentals of modern marketing (4th ed.). Prentice-Hall.
芝加哥风格引文Cundiff, Edward W., Richard Ralph Still, 与 Norman A. P. Govoni. Fundamentals of Modern Marketing. 4th ed. Englewood Cliffs, N.J.: Prentice-Hall, 1985.
MLA引文Cundiff, Edward W., et al. Fundamentals of Modern Marketing. 4th ed. Prentice-Hall, 1985.
警告：这些引文格式不一定是100％准确.