APA (7th ed.) Citation

Cundiff, E. W., Still, R. R., & Govoni, N. A. P. (1985). Fundamentals of modern marketing (4th ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Cundiff, Edward W., Richard Ralph Still, and Norman A. P. Govoni. Fundamentals of Modern Marketing. 4th ed. Englewood Cliffs, N.J.: Prentice-Hall, 1985.

MLA (9th ed.) Citation

Cundiff, Edward W., et al. Fundamentals of Modern Marketing. 4th ed. Prentice-Hall, 1985.