Strategic marketing for nonprofit organizations /
Reflecting contemporary research developments, this text forms a conceptual and practical foundation for marketing in non-profit organisations. Its coverage encompasses the entire process, providing valuable insights on strategic evaluations, positioning, and market targeting
Salvato in:
| Autore principale: | |
|---|---|
| Altri autori: | |
| Natura: | Libro |
| Pubblicazione: |
Upper Saddle River, NJ :
Pearson/Prentice Hall,
c2008.
|
| Edizione: | 7th ed. |
| Soggetti: | |
| Tags: |
Aggiungi Tag
Nessun Tag, puoi essere il primo ad aggiungerne!!
|
Mzumbe University Main Campus Library
| Collocazione: |
658.8 AND |
|---|---|
| Copia | On Shelf |