Strategic marketing for nonprofit organizations /

Strategic marketing for nonprofit organizations /

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Reflecting contemporary research developments, this text forms a conceptual and practical foundation for marketing in non-profit organisations. Its coverage encompasses the entire process, providing valuable insights on strategic evaluations, positioning, and market targeting

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Detalhes bibliográficos
Autor principal:	Andreasen, Alan R.
Outros Autores:	Kotler, Philip
Formato:	Livro
Publicado em:	Upper Saddle River, NJ : Pearson/Prentice Hall, c2008.
Edição:	7th ed.
Assuntos:	Nonprofit organizations
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