Strategic marketing for nonprofit organizations /
Reflecting contemporary research developments, this text forms a conceptual and practical foundation for marketing in non-profit organisations. Its coverage encompasses the entire process, providing valuable insights on strategic evaluations, positioning, and market targeting
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| Auteur principal: | Andreasen, Alan R. |
|---|---|
| Autres auteurs: | Kotler, Philip |
| Format: | Livre |
| Publié: |
Upper Saddle River, NJ :
Pearson/Prentice Hall,
c2008.
|
| Édition: | 7th ed. |
| Sujets: | |
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Documents similaires
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par: Kotler, Philip
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