Strategic marketing for nonprofit organizations /

Strategic marketing for nonprofit organizations /

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Reflecting contemporary research developments, this text forms a conceptual and practical foundation for marketing in non-profit organisations. Its coverage encompasses the entire process, providing valuable insights on strategic evaluations, positioning, and market targeting

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Bibliographic Details
Main Author:	Andreasen, Alan R.
Other Authors:	Kotler, Philip
Format:	Book
Published:	Upper Saddle River, NJ : Pearson/Prentice Hall, c2008.
Edition:	7th ed.
Subjects:	Nonprofit organizations
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