Strategic marketing for nonprofit organizations /
Reflecting contemporary research developments, this text forms a conceptual and practical foundation for marketing in non-profit organisations. Its coverage encompasses the entire process, providing valuable insights on strategic evaluations, positioning, and market targeting
محفوظ في:
| المؤلف الرئيسي: | |
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| مؤلفون آخرون: | |
| التنسيق: | كتاب |
| منشور في: |
Upper Saddle River, NJ :
Pearson/Prentice Hall,
c2008.
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| الطبعة: | 7th ed. |
| الموضوعات: | |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
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| الملخص: | Reflecting contemporary research developments, this text forms a conceptual and practical foundation for marketing in non-profit organisations. Its coverage encompasses the entire process, providing valuable insights on strategic evaluations, positioning, and market targeting |
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| وصف مادي: | xxii, 504 p. : ill. ; 25 cm. |
| بيبلوغرافيا: | Includes bibliographical references and index. |
| ردمك: | 978013234554 0132345544 |