Strategic marketing for nonprofit organizations /
Reflecting contemporary research developments, this text forms a conceptual and practical foundation for marketing in non-profit organisations. Its coverage encompasses the entire process, providing valuable insights on strategic evaluations, positioning, and market targeting
Сохранить в:
| Главный автор: | |
|---|---|
| Другие авторы: | |
| Формат: | |
| Опубликовано: |
Upper Saddle River, NJ :
Pearson/Prentice Hall,
c2008.
|
| Редактирование: | 7th ed. |
| Предметы: | |
| Метки: |
Добавить метку
Нет меток, Требуется 1-ая метка записи!
|
| Итог: | Reflecting contemporary research developments, this text forms a conceptual and practical foundation for marketing in non-profit organisations. Its coverage encompasses the entire process, providing valuable insights on strategic evaluations, positioning, and market targeting |
|---|---|
| Объем: | xxii, 504 p. : ill. ; 25 cm. |
| Библиография: | Includes bibliographical references and index. |
| ISBN: | 978013234554 0132345544 |