Andreasen, A. R., & Kotler, P. (2008). Strategic marketing for nonprofit organizations (7th ed.). Pearson/Prentice Hall.
Cita Chicago Style (17a ed.)Andreasen, Alan R., y Philip Kotler. Strategic Marketing for Nonprofit Organizations. 7th ed. Upper Saddle River, NJ: Pearson/Prentice Hall, 2008.
Cita MLA (9a ed.)Andreasen, Alan R., y Philip Kotler. Strategic Marketing for Nonprofit Organizations. 7th ed. Pearson/Prentice Hall, 2008.
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