Cita APA (7a ed.)

Boone, L. E., Kurtz, D. L., & Sandburg, E. (1998). Contemporary marketing: Wired (9th ed.). Dryden Press.

Cita Chicago Style (17a ed.)

Boone, Louis E., David L. Kurtz, y Eric Sandburg. Contemporary Marketing: Wired. 9th ed. Fort Worth: Dryden Press, 1998.

Cita MLA (9a ed.)

Boone, Louis E., et al. Contemporary Marketing: Wired. 9th ed. Dryden Press, 1998.