Understanding enterprise, entrepreneurship and small business
This text explores the concepts of entrepreneurship and enterprise and also ideas and trends. It is intended for those wishing to get to grips with the complexities of small business, enterprise and entrepreneurship
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Houndmills :
Macmillan Business,
c1998.
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书本目录:
- Why talk about enterprise? What does enterprise mean? Enterprise in individuals The culture of enterprise Other aspects of enterprise Small business categories and variations Distinctive features of small businesses Business growth Intrapreneurship Why intervene? Theories and assumptions (that might guide intervention) Intervention methods (objectives, structures and approaches) Intervention evaluation and results Afterword: Science, art or magic?