Search Results - Mushi, Hellena Mohamedy

Catalysts of actual purchase behavior: A theory of planned behavior analysis for local brand products in Tanzania by Mushi, Hellena Mohamedy

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Higher-order constructs of injunctive and descriptive norms of consumer purchase behaviour of pirated music compact discs by Mushi, Hellena Mohamedy

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Intention, government regulation, self-regulatory efficacy, subjective norm, idolatry and consumer behaviour in purchasing pirated compact disks (CDs) in mainland Tanzania by Mushi, Hellena Mohamedy

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Enhancing brand loyalty in Tanzanian public higher education institutions by Mushi, Hellena Mohamedy

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Analyzing the impact of remittance inflows on Tanzania’s social development and economic growth by Mushi, Hellena Mohamedy

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Digital marketing strategies and SMEs performance in Tanzania: insights, impact, and implications by Mushi, Hellena Mohamedy

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Moderating role of green innovation between sustainability strategies and firm performance in Tanzania by Mushi, Hellena Mohamedy

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Market orientation and university performance in Tanzania: mediating efficacious leadership style by Robson,Winfrida and Mushi, Hellena Mohamedy

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Analyzing the Drivers of Foreign Direct Investment Inflows and their Impact on Economic Growth in Tanzania by Mushi, Hellena Mohamedy and Ahmed, Mumtaz

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