000			01895nam a2200169 4500
020			_a 9780931961403 _cTzs 12,000/=
040			_aMUL _beng _eAACR
082			_a658.85 KAR
100			_a Karlson, David
245			_aMarketing your consulting or professional services _c/ David Karlson
260			_aLos Altos, Calif. : _bCrisp Publications, _c©1988
300			_a iv, 107 pages : _billustrations, forms ; _c26 cm
505			_a About This Book iv Introduction 1 (101) Take Stock of Where You Are Now Key Management Functions For Success 3 (1) Managing Your Professional Service Firm 4 (2) What Are You Marketing? Defining Your Business To Potential Clients 6 (3) Mission Statement 9 (6) Who Are Your Clients and Potential Clients? Deciding Your Marketing Strategy 15 (1) Clarify Your Marketing Strategy 16 (3) Niches Professional Practices Matrix 19 (1) Important Questions About Your Practice 20 (4) Client Driven Marketing Vs Seller Driven Marketing Client Buying Considerations 24 (4) Professional Image and Your Practice 28 (5) Conducting Market Research For Your Firm Obtaining Competitive Information 33 (3) Analysis of Competitive Information 36 (2) How to Reach Potential Clients Marketing Tactics 38 (1) Personal Marketing Tactics 39 (24) Impersonal Marketing Tactics 63 (15) Review Marketing Tactics Checklist 78 (2) The Importance of Planning Background on Planning 80 (1) What is a Good Marketing Plan? 81 (2) Developing Your Marketing Plan Set Measurable Six Month Goals 83 (5) Select Marketing Tactics 88 (9) Develop Marketing Tactics Calendar 97 (2) Implement, Monitor and Revise Your Plan Accountability 99 (3) APPENDICES 102 (5) A Research Study on Professional Service Marketing 103 (4) B Abbreviated Marketing Plan Form 10
650			_a Consultants Marketing
650			_aProfessions Marketing
942			_cBK
999			_c9734 _d9734