| 000 | 01342cam a2200229 a 4500 | ||
|---|---|---|---|
| 020 |
_a0767421906 _cTZS 10,000/= |
||
| 040 |
_aMUL _beng _eAACR |
||
| 082 | 0 | 0 | _a302.23 BAR |
| 100 | 1 | _aBaran, Stanley J. | |
| 245 | 1 | 0 |
_aIntroduction to mass communication : _bmedia literacy and culture / _cStanley Baran. |
| 250 | _a2nd ed. | ||
| 260 |
_aBoston : _bMcGraw Hill, _cc2002. |
||
| 300 |
_axxix, 535 p. : _bcol. ill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references (p. 509-517) and index. | ||
| 505 | _a Mass communication, culture, and mass media Media literacy and culture The internet and the world wide web: changing the paradigm Books Newspapers Magazines Film Radio and sound recordings Television Public relations Advertising Theories of mass communication Mass communication research and effects Media freedom, regulation, and ethics Global media | ||
| 520 | _a"The Internet has had a profound impact on mass communication technologies. The second edition of Stanley J. Baran's Introduction to Mass Communication keeps up with these changes, using the latest information, statistics, and examples to help students take an active role in the mass communication process"--Back cover | ||
| 546 | _aeng | ||
| 650 | 0 | _aMass media. | |
| 650 | 0 | _aMass media and culture. | |
| 650 | 0 | _aMedia literacy. | |
| 942 | _cBK | ||
| 999 |
_c7459 _d7459 |
||