000			01355cam a2200241 a 4500
020			_a0898622913 _cTZS 30,000/=
040			_aMUL _beng _eAACR
082	0	0	_a302.2072 COM
245	0	0	_aCommunication research measures : _ba sourcebook / _ceditors, Rebecca B. Rubin, Philip Palmgreen and Howard E. Sypher ; associate editors, Michael J. Beatty ... [et al.].
260			_aNew York : _bGuilford Press, _cc1994.
300			_axvi, 400 p. : _bill. ; _c24 cm.
440		4	_aThe Guilford communication series
504			_aIncludes bibliographical references and index.
520			_aAn essential sourcebook, this volume provides complete reviews of currently useful communication scales, indexes, and other measures in four important communication contexts: interpersonal, mass, organizational, and instructional. It presents the scales in their entirety, instructions for administration and scoring, and information in validity and reliability. For hands-on practicality, the measures are ordered alphabetically by title [Publisher description]
546			_aeng
650		0	_aCommunication
700	1		_aRubin, Rebecca B.
700	1		_aPalmgreen, Philip.
700	1		_aSypher, Howard E.
856	4	2	_uhttp://www.loc.gov/catdir/bios/guilford051/93023402.html
856	4	2	_uhttp://www.loc.gov/catdir/description/guilford051/93023402.html
942			_cBK
999			_c7448 _d7448