000			04195cam a2200229 a 4500
020			_a9783598220326 _cTZS 12,000/=
022			_a03446891
040			_aMUL _beng _cMUL _eAACR
082			_a025.1 INT
110			_aIFLA Management and Marketing Section Conference _d16-17 August, 2006
245	1	0	_aLibrary management and marketing in a multicultural world : _bProceedings of the 2006 IFLA Management and Marketing Section's Conference , Shanghai, 16-17 August, 2006 / _cedited by James L. Mullins.
260			_aMü̈nchen : _bK.G. Saur , _cc2007.
300			_axvi, 366 p. : _bill. ; _c22 cm.
504			_aIncludes bibliographical references.
505			_aThink globally, act locally-manage multiculturally Angels Massisimo Glimpses of the "marketing library and information services" Dinesh K. Gupta The University of Tennessee libraries transformation plan: realigning the research library for 21st century students and scholars Barbara I. Dewey The marketing of library services to the marginalized Bharati Sen Marketing academic library resources and information services to international students Cuiying Mu Reaching offshore: a partnership approach to marketing Australian University libraries' services to offshore students Lily Gao Target the staff, then target the market: how academic librarians can successfully reach the minds of new generations of students Louisa McLam, Colin Storey & Teresa To Different strokes for different folks: strategies in promoting library services to international customers-A case study Grace Saw & Fei Yu Dealing with evidence based management: roles and dimensions of library services promotion Leonor Gaspar Pinto & Paula Ochoa The impact of health informatization on the organization and administration of medical libraries in China Li Zhang, Chunhua Yang & Guizhi Wang How to promote library services: academic libraries in India Preeti Mahajan & Rupak Chakravarty Library usage and readership enhancement: best practices to promote library services of CORD, NIRD Tella Rama Devi From Australia to China online: delivery of online library services to off-shore students in China Sharon Karasmanis Globalization and library management: practical ideas for effective strategic methods Antonia Arahova & Sarantos Kapidakis Intercultural dialogue in the public library: the experience of the District 2 Library in Terrassa, Barcelona Maria Gental Morral Dynamics of marketing library services to disadvantaged communities: promoting knowledge seeking behavior Muhammad Kamran Naqi Khan, Muhammad Anwar Ejaz & Aamir Ghafoor Ch The public library: environment for the formulation of risk indicators in the information society Ana Perez-Lopez, Javier Lopez-Gijon & Carmen Galvez With multiculturalism as a backdrop, the re-positioning of digital information services in Chinese public libraries Tong Zhang Beyond promotion-the destination library: the national library of Singapore case story Wee Pin Wan Librarians' professional values and perspectives in the era of the digital library Keqian Xu Think multiculturally, recruit nationally, relate locally: library campaigns in the Netherlands and Denmark Marian Koren The impact of globalization on library management and marketing Ronghui Su & Qingming Yang Developing future library leaders in the context of globalization with an analysis on cultural intelligence Xuemao Wang & Chang Su The library and cultural patterns in lending statistics Maja Coltura & Bart Vercruyssen Using the feedback loop to create a marketing campaign Jill Cousins Performance measurement of metadata management Leon Zhao Knowledge society of digital librarians' blogging information management Xiaowen Ding
520			_aAddresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. Describes successful programs designed to promote libraries within a community, nation, or academic community
546			_aeng
650		0	_aLibrary administration _vCongresses.
650		0	_aLibraries _vCongresses.
700	1		_aMullins, James L.,
942			_cBK
999			_c7025 _d7025