| 000 | 00594pam a2200193 a 4500 | ||
|---|---|---|---|
| 020 |
_a0205079881 : _cNA |
||
| 040 |
_aMUL _beng. _eAACR |
||
| 082 | 0 | 0 | _a659.1 PEE |
| 100 | 1 | _aPeebles, Dean M., | |
| 245 | 1 | 0 |
_aManagement of international advertising : _ba marketing approach / _cDean M. Peebles and John K. Ryans, Jr. |
| 260 |
_aBoston : _bAllyn and Bacon, _cc1984. |
||
| 300 |
_avii, 296 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 546 | _aeng. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aExport marketing. | |
| 700 | 1 | _aRyans, John K. | |
| 942 | _cBK | ||
| 999 |
_c6487 _d6487 |
||