| 000 | 00583cam a2200205 i 4500 | ||
|---|---|---|---|
| 020 |
_a0220697302 _cTZS 22,773.49 |
||
| 040 |
_aMUL _beng _eAACR |
||
| 082 | 0 | 0 | _a659.1 LOV |
| 100 | 1 | _aLovell, Mark, | |
| 245 | 1 | 0 |
_aAssessing the effectiveness of advertising / _cby Mark Lovell and Jack Potter. |
| 260 |
_aLondon : _bBusiness Books, _cc1975. |
||
| 300 |
_axvi, 281 p. : _bill. ; _c23 cm. |
||
| 500 | _aIncludes index. | ||
| 504 | _aBibliography: p. 273-275. | ||
| 546 | _aeng | ||
| 650 | 0 | _aAdvertising | |
| 650 | 0 | _aAdvertising campaigns. | |
| 700 | 1 | _aPotter, Jack. | |
| 942 | _cBK | ||
| 999 |
_c6481 _d6481 |
||