000 01421nam a2200229 4500
020 _a9780582368712
_cTZS 30,000/=
040 _aMUL
_beng.
_eAACR
082 _a910.072 FIN
100 _aMick Finn
245 _aTourism and leisure research methods :
_bdata collection, analysis, and interpretation
_c/ Mick Finn, Mike Walton, Martin Elliott-White
260 _aHarlow :
_bLongman,
_c©2000.
300 _axvii, 285 p. :
_bill. ;
_c25 cm.
504 _aIncludes index.
505 _aCh. 1. Introducing research Ch. 2. Methodology and research design Ch. 3. Evaluating research Ch. 4. Secondary data analysis in leisure and tourism research Ch. 5. Qualitative methods Ch. 6. Social surveys Ch. 7. Sampling techniques Ch. 8. The analysis of qualitative data : content analysis and semiological analysis Ch. 9. Summarising data : descriptive statistics and the graphical presentation of data Ch. 10. Bivariate and multivariate analysis Ch. 11. Inferential statistics Ch. 12. Writing a research report
520 _aWritten for undergraduates, this textbook introduces the use of research methods in leisure and tourism. The author specifically explores the use of SPSS for Microsoft Windows and offers suggestions for further research activities
546 _aeng.
650 _aLeisure Research
650 _aTourism Research
700 _aWalton Mike
700 _aMartin Elliott-White
942 _cBK
999 _c6413
_d6413