000 00515cam a2200169 a 4500
020 _a9781412934299 (set)
_cTZS 374,292.7
020 _a141293429X (set)
040 _aMUL
_beng
_eAACR
082 0 4 _a659.1 ADV
245 0 0 _aAdvertising /
_cedited by Chris Hackley.
260 _aLos Angeles :
_bSAGE,
_c2010.
300 _avol. 1: xxxvii, 402 p. : vol. 2: x, 425 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references
650 0 _aAdvertising.
700 1 _aHackley, Christopher E.
942 _cBK
999 _c6397
_d6397