000 00520cam a2200181 i 4500
020 _a0220663351 :
_cTZS 99/=
020 _a0220663378 (pbk.)
040 _aMUL
_beng
_eAACR
082 0 0 _a659.13 ADA
100 1 _aAdams, James R.
245 1 0 _aMedia planning /
_cJames R. Adams.
250 _a2d ed.
260 _aLondon :
_bBusiness Books,
_c1977.
300 _axiv, 232 p., [2] leaves of plates :
_bill. ;
_c25 cm.
504 _aIncludes bibliographies and index.
650 0 _aAdvertising media planning.
942 _cBK
999 _c6367
_d6367