000 00481nam a22001697a 4500
020 _aNA
_cTZS 1,725/=
040 _aMUL
_beng
_eAACR
082 _a658.1 CHU
100 _aChunawalla, S. A.
245 _aFoundations of advertising :
_btheory and practice
_c/ S. A. Chunawalla and K. C. Sethia
260 _aNew Delhi :
_bHimalaya Publishing House,
_c1987.
300 _a[ca 7], 297 p. ;
_c25 cm.
546 _aeng
650 _aAdvertising
650 _aMedia planning
942 _cBK
999 _c6329
_d6329