| 000 | 00535cam a22001691 4500 | ||
|---|---|---|---|
| 020 |
_aNA _cTZS 100/= |
||
| 040 |
_aMUL _beng _eAACR |
||
| 082 | 0 | 0 | _a659.1 DIC |
| 100 | 1 | _aDichter, Ernest, | |
| 245 | 1 | 0 |
_aHandbook of consumer motivations : _bthe psychology of the world of objects _c/ Ernest Dichter, drawings by Robert Glaisek. |
| 260 |
_aNew York : _bMcGraw-Hill, _cc1964. |
||
| 300 |
_axvi, 486 p. _bill. ; _c21 cm. |
||
| 504 | _aBibliography: p. 479-480. | ||
| 546 | _aeng | ||
| 650 | 0 | _aMotivation research (Marketing) | |
| 942 | _cBK | ||
| 999 |
_c6322 _d6322 |
||