000			01584cam a2200217 a 4500
020			_a9780273713876 _cTZS 84,074.51
040			_aMUL _beng. _eAACR
082			_a658.84 ALB
100	1		_aAlbaum, Gerald.
245	1	0	_aInternational marketing and export management / _cGerald Albaum, Edwin Duerr.
250			_a6th ed.
260			_aHarlow, England ; _aNew York. : _bFinancial Times/Prentice Hall, _cc2008.
300			_axxvi, 706 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references and index.
505			_aPreface Chapter 1 International Marketing and Exporting Chapter 2 Bases of International Marketing Chapter 3 The International Environment: Culture, Economic Forces, Political/Legal, and Competition Chapter 4 Export Market Selection: Definition and Strategies Chapter 5 Information for International Market(ing) Decisions Chapter 6 Market Entry Strategies Chapter 7 Export Entry Modes Chapter 8 Nonexport Entry Modes Chapter 9 Product Decisions Chapter 10 Pricing Decisions Chapter 11 Financing and Methods of Payment Chapter 12 Promotion and Marketing Communication Chapter 13 Handling Export Orders and Supply Chain Management Chapter 14 Organization of International Marketing Activities
520			_aThe sixth edition of this text continues to provide coverage of the closely related subjects of marketing and export management, giving students and practitioners alike a realistic picture of marketing strategies in the international arena
546			_aeng.
650		0	_aExport marketing
700	1		_aDuerr, Edwin.
942			_cBK
999			_c6302 _d6302