| 000 | 00676cam a2200205 i 4500 | ||
|---|---|---|---|
| 020 |
_a0220992223 _cTZS 24,030.48 |
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| 040 |
_aMUL _beng _eAACR |
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| 082 | 0 | 0 | _a659.1 BRO |
| 100 | 1 | _aBroadbent, Simon. | |
| 245 | 1 | 0 |
_aSpending advertising money : _ban introduction to media planning, media buying and the uses of media research / _c[by] Simon Broadbent. |
| 250 | _aCompletely revised 2nd ed. | ||
| 260 |
_aLondon : _bBusiness Books, _c1975. |
||
| 300 |
_axi, 368 p. : _bill. ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 546 | _aeng | ||
| 650 | 0 | _aAdvertising media planning. | |
| 650 | 0 | _aAdvertising | |
| 650 | 0 | _aAdvertising | |
| 942 | _cBK | ||
| 999 |
_c6290 _d6290 |
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