| 000 | 00896cam a2200205 i 4500 | ||
|---|---|---|---|
| 020 |
_a9788081282140 _cTZS 30,000/= |
||
| 040 |
_aMUL _beng. _eAACR |
||
| 082 | _a658.84 HOL | ||
| 100 | 1 | _aHollensen Svend | |
| 245 | 1 | 0 |
_aGlobal marketing : _ca decision-oriented approach _b/ Svend Hollensen |
| 250 | _a3rd ed. | ||
| 260 |
_aHarlow : _bFinancial Times : Prentice Hall, _cc2004. |
||
| 300 |
_axxxix, 717 p. : _bcol. ill. ; _c27 cm. |
||
| 500 | _a其他题名:A Decision-Oriented Approach | ||
| 504 | _aIncludes index. | ||
| 520 | _aWritten from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field | ||
| 546 | _aeng. | ||
| 650 | 0 | _aExport marketing | |
| 942 | _cBK | ||
| 999 |
_c6289 _d6289 |
||