| 000 | 00594nam a2200205 4500 | ||
|---|---|---|---|
| 020 |
_a9788120312197 _cTZS 13.981.244 |
||
| 040 |
_aMUL _beng _eAACR |
||
| 082 | _a659.1 BAT | ||
| 100 | _aBatra, Rajeev | ||
| 245 |
_aAdvertising management _c/ Rajeev Batra, John G. Myers and David A. Aaker |
||
| 250 | _a5th ed. | ||
| 260 |
_aNew Delhi : _bPHI Learning, _cc2008 |
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| 300 |
_axiii, 754 p. : _bill. ; _c26 cm |
||
| 504 | _aIncludes bibliographical references and index | ||
| 546 | _aeng. | ||
| 650 | _aAdvertisement | ||
| 700 | _aMyers, John G. | ||
| 700 | _aAaker, David A. | ||
| 942 | _cBK | ||
| 999 |
_c6267 _d6267 |
||