| 000 | 00698cam a2200217 a 4500 | ||
|---|---|---|---|
| 020 |
_a025602538X _cNA |
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| 040 |
_aMUL _beng _eAACR |
||
| 082 | 0 | 0 | _a658.8 REW |
| 100 | 1 | _aRewoldt, Stewart H. | |
| 245 | 1 | 0 |
_aIntroduction to marketing management : _btext and cases / _cStewart H. Rewoldt, James D. Scott and Martin R. Warshaw. |
| 250 | _a4th ed. | ||
| 260 |
_aHomewood, Ill. : _bRichard .D. Irwin Inc, _c1981. |
||
| 300 |
_axvi, 874 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes indexes. | ||
| 650 | 0 |
_aMarketing _vCase studies. |
|
| 650 | 0 | _aMarketing research | |
| 650 | 0 | _amarketing strategy | |
| 700 | 1 |
_aScott, James D. _b( author ) |
|
| 700 | 1 |
_aWarshaw, Martin R. _b( author ) |
|
| 942 | _cBK | ||
| 999 |
_c6245 _d6245 |
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