000			00987nam a2200241 4500
020			_a0132622548 _cTZS 65,000/=
040			_aMUL _beng _eAACR
082			_a658.8 PRI
245			_aPrinciples of marketing _c/ Philip, Kotler, Gary Armstrong, John Sounders, and Veronica Wong
250			_a2nd ed. _bSecond European edition
260			_aPrentice-Hall Europe : _bLondon, _cc1999
300			_a xxiii, 1031 p. : _bsome col. ill. ; _c28 cm
504			_aIncludes bibliographical references and indexes
520			_aThis is a comprehensive, broad-based and challenging introductory text which describes and analyses the basic concepts and strategic role of marketing and its practical application in managerial decision-making
650			_aMarketing management
650			_aMarket competition
650			_aCustomer relations--Management
700			_aKotler, Philip
700			_aArmstrong, Gary
700			_aSounders, John
700			_aWong, Veronica
942			_cBK
999			_c6240 _d6240