| 000 | 00657nam a2200229 4500 | ||
|---|---|---|---|
| 020 |
_a0137189583 _cTZs.70000/- |
||
| 040 |
_aMUL _beng _eAACR |
||
| 082 | _a658.8 KOT | ||
| 100 | _aKotler, Philip | ||
| 245 |
_aPrinciples of marketing _c/ Philip Kotler and Gary Armstrong |
||
| 246 | _aAnnotated instructor's edition | ||
| 250 | _a6th ed. | ||
| 260 |
_aNew Jersey : _bPrentice - Hall International,Inc _cc1994 |
||
| 300 |
_axvii,692p. : _bill.(some col.) _c25cm |
||
| 504 | _aIncludes index | ||
| 546 | _aeng | ||
| 650 | _aConsumer markets | ||
| 650 | _aMarket segmentation | ||
| 650 | _aPromoting products | ||
| 700 | _aArmstrong, Gary | ||
| 942 | _cBK | ||
| 999 |
_c6239 _d6239 |
||