| 000 | 00662pam a2200217 a 4500 | ||
|---|---|---|---|
| 020 |
_a9780256132212 _cTZS 40,000/= |
||
| 040 |
_aMUL _beng _eAACR |
||
| 082 | 0 | 0 | _a658.8 MAR |
| 245 | 0 | 0 |
_aMarketing / _cEric N. Berkowitz, Roger AKerin, Steven W, Hartley and William Rudelius |
| 250 | _a4th ed. | ||
| 260 |
_aBurr Ridge, Ill. : _bIrwin, _cc1994. |
||
| 300 |
_axxviii, 787 p. : _bcol. ill. ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references (p. [731]-752) and indexes. | ||
| 546 | _aeng. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aBerkowitz, Eric N. | |
| 700 | 1 | _aRoger AKerin | |
| 700 | 1 | _aWilliam Rudelius | |
| 700 | 1 | _a Hartley Steven W | |
| 942 | _cBK | ||
| 999 |
_c6226 _d6226 |
||