| 000 | 00955cam a22002534a 4500 | ||
|---|---|---|---|
| 020 |
_a0072961945 (alk. paper) _cTZS 10,000/= |
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| 040 |
_aMUL _beng. _eAACR |
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| 082 | 0 | 0 | _a658.8 ZEI |
| 100 | 1 | _aZeithaml, Valarie A. | |
| 245 | 1 | 0 |
_aServices marketing : _bintegrating customer focus across the firm / _cValarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler. |
| 250 | _a4th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _cc2006. |
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| 300 |
_axxvii, 708 p. : _bill. ; _c27 cm |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aService industries | |
| 650 | 0 | _aCustomer services | |
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aBitner, Mary Jo. | |
| 700 | 1 | _aGremler, Dwayne D. | |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/enhancements/fy0619/2004065642-d.html |
| 856 | 4 | 1 | _uhttp://www.loc.gov/catdir/enhancements/fy0619/2004065642-t.html |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/enhancements/fy0737/2004065642-b.html |
| 942 | _cBK | ||
| 999 |
_c6216 _d6216 |
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