000 | 00579nam a2200193 4500 | ||
---|---|---|---|
020 |
_a0071199144 _cTZS 27,000/= |
||
040 |
_aMUL _beng. _eAACR |
||
082 | _a658.8 ZEI | ||
100 | _aZeithaml, Valarie A. | ||
245 |
_aServices marketing : _bIntegrating customer focus across the firm _c/ Valarie A. Zeithaml and Mary Jo Bitner |
||
250 | _a3rd ed. | ||
260 |
_aNew Delhi : _bTata McGraw-Hill, _cc2003 |
||
300 |
_axx, 668 p. : _bill. ; _c26 cm |
||
504 | _aIncludes index | ||
546 | _aeng. | ||
650 | _aMarketing communications | ||
700 | _aBitner, Mary Jo | ||
942 | _cBK | ||
999 |
_c6211 _d6211 |