000 00579nam a2200193 4500
020 _a0071199144
_cTZS 27,000/=
040 _aMUL
_beng.
_eAACR
082 _a658.8 ZEI
100 _aZeithaml, Valarie A.
245 _aServices marketing :
_bIntegrating customer focus across the firm
_c/ Valarie A. Zeithaml and Mary Jo Bitner
250 _a3rd ed.
260 _aNew Delhi :
_bTata McGraw-Hill,
_cc2003
300 _axx, 668 p. :
_bill. ;
_c26 cm
504 _aIncludes index
546 _aeng.
650 _aMarketing communications
700 _aBitner, Mary Jo
942 _cBK
999 _c6211
_d6211