000 00552nam a2200181 4500
020 _a0273687727
020 _a9780273687726
_cTZS 88,546.73
040 _aMUL
_beng.
_eAACR
082 _a658.802 FIL
245 _aMarketing communications :
_bengagements, strategies and practice
_c/ Chris Fill
250 _a4th ed.
260 _aLondon :
_bPrentice Hall,
_cc2006
300 _axxxvii, 911 p. :
_bsome col. ill. ;
_c26 cm
504 _aIncludes bibliographical references and index
546 _aeng
650 _aMarketing communications
942 _cBK
999 _c6208
_d6208