| 000 | 00558nam a2200205 4500 | ||
|---|---|---|---|
| 020 | _a0130102296 | ||
| 020 |
_a9780130102294 _cTZS 40,000/= |
||
| 040 |
_aMUL _beng. _eAACR |
||
| 082 | _a658.802 FIL | ||
| 100 | _aFill, Chris | ||
| 245 |
_aMarketing communications : _bcontents and strategies _c/ Chris Fill |
||
| 250 | _a2nd ed. | ||
| 260 |
_aLondon : _bPrentice Hall, _cc1998 |
||
| 300 |
_axxiii, 656 p. : _bill. ; _c26 cm |
||
| 504 | _aIncludes index | ||
| 546 | _aeng | ||
| 650 | _aMarketing research | ||
| 650 | _aCommunications industry | ||
| 942 | _cBK | ||
| 999 |
_c6203 _d6203 |
||