| 000 | 00907nam a2200229 4500 | ||
|---|---|---|---|
| 020 |
_a9780712110396 _cNA |
||
| 040 |
_aMUL _beng. _eAACR |
||
| 082 | _a658.8 WOO | ||
| 100 | _aWoodruffe Helen | ||
| 245 |
_aServices marketing _c/ Helen Woodruffe |
||
| 260 |
_aLondon : _bPitman, _c1995. |
||
| 300 |
_aix, 307 p. ; _c24 cm. |
||
| 440 | _aFrameworks | ||
| 504 | _aIncludes index. | ||
| 505 | _aNot-for-profit services marketing ; Leisure and tourism marketing ; Charities marketing ; Financial services marketing ; Professional services marketing | ||
| 520 | _aServices Marketing covers: not-for-profit organisations: leisure services: tourism: internationalisation of services: financial services: professional services: charities. | ||
| 546 | _aeng. | ||
| 650 | _aProfessions Marketing | ||
| 650 | _aService industries Marketing | ||
| 650 | _aService industries Marketing Management | ||
| 942 | _cBK | ||
| 999 |
_c6201 _d6201 |
||