000 00565cam a2200193 a 4500
020 _a0256024375
_cNA
040 _aMUL
_beng
_eAACR
082 0 0 _a658.83 PET
100 1 _aPeterson, Robert A.
245 1 0 _aMarketing research /
_cRobert A. Peterson.
260 _aPlano, Tex. :
_bBusiness Publications,
_c1982.
300 _axvi, 679 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographies and index.
650 0 _aMarketing research.
650 0 _aResearch design
650 0 _aData presentation and analysis
650 0 _aResearch instrument
942 _cBK
999 _c6199
_d6199