000 00604cam a2200181 a 4500
020 _a0471551872 (alk. paper) :
040 _aMUL
_beng
_eAACR
082 0 0 _a658.800285 HOL
100 1 _aHoltz, Herman
245 1 0 _aDatabased marketing /
_cHerman Holtz
260 _aNew York :
_bWiley,
_cc1992.
300 _axix, 300 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. 291-295) and index.
650 0 _aDatabase marketing.
856 4 _uhttp://www.loc.gov/catdir/toc/onix04/92000326.html
856 4 2 _uhttp://www.loc.gov/catdir/enhancements/fy0706/92000326-d.html
942 _cBK
999 _c6193
_d6193